Fundamentals of Marketing
Business and Administration · 3 hrs Lecture
Offered: Fall, Winter and Spring, Every Year
BUS-2210 prerequisites
5 courses appear in this chain, up to 2 levels deep. 2 are needed whichever route you take: BUS-1201 → BUS-1202
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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all of
all of
any one of
any one of
Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
any one of
Applied Mathematics 40S
Precalculus Mathematics 40S
any one of
A minimum grade of 65% in Pre-Calculus 30S
a minimum grade of C+ in MATH-0041
permission of the Department Chair
course with a minimum grade of C+
Add your completed courses to see which of these you've already done and what you could take next. They stay on this device.
Taking BUS-2210 is a prerequisite for 25 courses directly, and opens 30 once their own follow-ons are counted.
- BUS-3110Ethics in Management
- BUS-3120Canadian Taxation
- BUS-3230Advertising
- BUS-3240Consumer Behaviour
- BUS-3250Not-For-Profit Management
- BUS-3255Social Enterprise: From Theory to Practice
- BUS-3260Retail Management
- BUS-3271Marketing Research
- BUS-3291Services Marketing
- BUS-3575Business Data Analytics
- BUS-3660Commercial Law
- BUS-3755Entrepreneurship and Small Business Management
- and 13 more.
Where BUS-2210 counts
Required by 3 programs:
Read from the departments' own calendar pages, where 71 of 141 programs are only partly machine-readable, so treat these as a minimum rather than the full list. Confirm with an academic advisor.
Description
This course explores concepts and theories that lay the foundation for the understanding of marketing theory and practice. Students are introduced to topics on environmental scanning, segmentation and targeting, product life-cycle and new product development, consumer behaviour, marketing research, and marketing channels and distribution.
Requisite courses
BUS-1201(3) and BUS-1202(3), both with a minimum grade of C+ [prerequisite(s)]; AND ECON-1201(3) or MATH-1301(3), either course with a minimum grade of C+ [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.