Services Marketing
Business and Administration · 3 hrs Lecture
Offered: Every Year
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BUS-3291 prerequisites
8 courses appear in this chain, up to 4 levels deep. 4 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2103 → BUS-2210
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
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students must have met their academic writing requirement with a minimum grade of C+
or exemption
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Description
This course introduces students to the concepts, methods, and frameworks for effective management in the service sector, which accounts for the majority of the Canadian economy and labour force. Examples of topics are: the GAPS model of service quality, managing demand and capacity, service innovation and design, and service recovery. Students not only obtain managerial tools for the effective management of services, but also become educated customers of service firms by adopting a critical but constructive stance as a service customer.
Requisite courses
BUS-2210(3) and BUS-2103(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their academic writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
Note
Experimental Course - This course is offered on a trial basis to gauge interest in the topic. Students who successfully complete this course receive credit as indicated.
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.