Marketing Research
Business and Administration · 3 hrs Lecture
Offered: Every Year
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BUS-3271 prerequisites
6 courses appear in this chain, up to 3 levels deep. 3 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2210
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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all of
all of
all of
any one of
any one of
Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
any one of
Applied Mathematics 40S
Precalculus Mathematics 40S
any one of
A minimum grade of 65% in Pre-Calculus 30S
a minimum grade of C+ in MATH-0041
permission of the Department Chair
course with a minimum grade of C+
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
Add your completed courses to see which of these you've already done and what you could take next. They stay on this device.
Description
This course introduces students to marketing research, which involves the acquisition and analysis of data for use as a decision-making tool in organizations. Various marketing research methods are discussed, including qualitative methods such as focus groups and in-depth interviews, as well as quantitative methods such as survey research and conjoint analysis.
Requisite courses
BUS-2210(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.