Marketing Research
Business and Administration · 3 hrs Lecture
Offered: Every Year
The calendar doesn't say which term this runs in. The sections below show the terms it actually runs in this year.
BUS-3271 prerequisites
7 courses appear in this chain, up to 4 levels deep. 3 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2210
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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all of
all of
all of
any one of
any one of
Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
Add your completed courses to see which of these you've already done and what you could take next. They stay on this device.
Where BUS-3271 counts
Counts toward 3 more as one option among several, not as a course you must take:
Read from the departments' own calendar pages, where 50 of 208 programs are only partly machine-readable, so treat these as a minimum rather than the full list. Confirm with an academic advisor.
Description
This course introduces students to marketing research, which involves the acquisition and analysis of data for use as a decision-making tool in organizations. Various marketing research methods are discussed, including qualitative methods such as focus groups and in-depth interviews, as well as quantitative methods such as survey research and conjoint analysis.
Requisite courses
BUS-2210(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.