International Marketing
Business and Administration · 3 hrs Lecture
Offered: Every Year
The calendar doesn't say which term this runs in. The sections below show the terms it actually runs in this year.
BUS-4540 prerequisites
13 courses appear in this chain, up to 4 levels deep. 8 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2210 → BUS-2103 → BUS-2440 → BUS-2501 → BUS-3240 → BUS-3271
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
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Applied Mathematics 40S
Precalculus Mathematics 40S
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A minimum grade of 65% in Pre-Calculus 30S
a minimum grade of C+ in MATH-0041
permission of the Department Chair
course with a minimum grade of C+
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with a minimum grade of C+
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Its prerequisites are shown above.
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students must have met their university writing requirement with a minimum grade of C+
or exemption
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Its prerequisites are shown above.
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
all with a minimum grade of C+
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students must have met their university writing requirement with a minimum grade of C+
or exemption
Add your completed courses to see which of these you've already done and what you could take next. They stay on this device.
Taking BUS-4540 is a prerequisite for 1 course directly.
- BUS-4603Topics in Marketing
Where BUS-4540 counts
Counts toward 1 more as one option among several, not as a course you must take:
- EFIN 4-YEAR BBA IN ECONOMICS AND FINANCE
Read from the departments' own calendar pages, where 71 of 141 programs are only partly machine-readable, so treat these as a minimum rather than the full list. Confirm with an academic advisor.
Description
This theory and research-based course provides students with an understanding of concepts associated with international marketing and builds on the existing knowledge of marketing and consumer behaviour. Topics include the role of international marketing in promoting consumer and industrial products in both developed and emerging markets. The group term-project for this course is based on research that recommends appropriate international marketing strategies for a given country.
Requisite courses
BUS-2002(3) or BUS-2010(3), either with a minimum grade of C+; AND BUS-2103(3), BUS-2210(3), BUS-2440(3), BUS-2501(3), BUS-3240(3), and BUS-3271(3), all with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.