Consumer Behaviour
Business and Administration · 3 hrs Lecture
Offered: Every Year
The calendar doesn't say which term this runs in. The sections below show the terms it actually runs in this year.
BUS-3240 prerequisites
6 courses appear in this chain, up to 3 levels deep. 3 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2210
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
Show the chainHide the chain
all of
all of
all of
any one of
any one of
Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
any one of
Applied Mathematics 40S
Precalculus Mathematics 40S
any one of
A minimum grade of 65% in Pre-Calculus 30S
a minimum grade of C+ in MATH-0041
permission of the Department Chair
course with a minimum grade of C+
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
Add your completed courses to see which of these you've already done and what you could take next. They stay on this device.
Taking BUS-3240 is a prerequisite for 6 courses directly, and opens 7 once their own follow-ons are counted.
Description
This course introduces students to concepts and theories that explain a variety of processes involved when consumers (or groups) select, purchase, use and/or dispose of products and services. Topics include the consumer decision-purchase process, perception, memory and learning, motivation, self-concept, personality, reference groups, and attitude formation and change. Students learn how to analyze and interpret marketing phenomena such as retail image/environment and persuasion in marketing communications.
Requisite courses
BUS-2210(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.