Consumer Behaviour
Business and Administration · 3 hrs Lecture
Offered: Every Year
The calendar doesn't say which term this runs in. The sections below show the terms it actually runs in this year.
BUS-3240 prerequisites
7 courses appear in this chain, up to 4 levels deep. 3 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2210
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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all of
all of
all of
any one of
any one of
Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
Add your completed courses to see which of these you've already done and what you could take next. They stay on this device.
Taking BUS-3240 is a prerequisite for 6 courses directly, and opens 7 once their own follow-ons are counted.
Where BUS-3240 counts
Counts toward 1 more as one option among several, not as a course you must take:
- BUS 4-YEAR BBA Concentration Stream
Read from the departments' own calendar pages, where 50 of 208 programs are only partly machine-readable, so treat these as a minimum rather than the full list. Confirm with an academic advisor.
Description
This course introduces students to concepts and theories that explain a variety of processes involved when consumers (or groups) select, purchase, use and/or dispose of products and services. Topics include the consumer decision-purchase process, perception, memory and learning, motivation, self-concept, personality, reference groups, and attitude formation and change. Students learn how to analyze and interpret marketing phenomena such as retail image/environment and persuasion in marketing communications.
Requisite courses
BUS-2210(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.