Consumer Decision-Making: A Marketing Perspective
Business and Administration · 3 hrs Lecture
Offered: Every Year
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BUS-4245 prerequisites
7 courses appear in this chain, up to 4 levels deep. 4 are needed whichever route you take: BUS-1201 → BUS-1202 → BUS-2210 → BUS-3240
Part of this course's requisite text couldn't be parsed into structure, so the chain below may be incomplete. The full wording is under “Requisite courses”.
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all of
all of
all of
all of
any one of
any one of
Pre-Calculus Math 40S
Applied Math 40S
an equivalent course
any one of
Applied Mathematics 40S
Precalculus Mathematics 40S
any one of
A minimum grade of 65% in Pre-Calculus 30S
a minimum grade of C+ in MATH-0041
permission of the Department Chair
course with a minimum grade of C+
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
all of
students must have met their university writing requirement with a minimum grade of C+
or exemption
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Taking BUS-4245 is a prerequisite for 1 course directly.
- BUS-4603Topics in Marketing
Description
This course moves beyond fundamentals of marketing, delving deeper into consumer decision-making. Using a series of readings from the Journal of Consumer Research, and other leading journals in marketing, this course examines factors (i.e., mood, level of arousal, retail atmosphere variables) that influence consumer decision-making. Furthermore, students apply the research findings to help create public policy implications for a number of relevant groups in society including consumers, marketers and businesses. Students utilize the research of relevant groups in society including consumers, marketers and businesses. Students utilize the research findings to help create a framework for understanding the thought processes underlying consumers' decisions.
Requisite courses
BUS-3240(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].
From the 2026-27 undergraduate calendar. Always verify details on WebAdvisor or with an academic advisor before registering.